Friday, 7 July 2017

PEOPLE WITH PASSION - Talent Behind The Scenes

The Digital Ladies of Marketing Team

VikingGenetics has it's marketing team split up between Finland, Denmark and Sweden. There are seven people in total working with marketing and here we present you the core people of our digital operations; Johanna Vuori (FI), Tanja Damsgaard Ask (DK) and Uliana Kovaleva Langeland (DK). VikingGenetics is strengthening it's foothold on social media and many of the marketing strategies are now planned just for digital channels. Everyone in the marketing team contributes to digital marketing but these three ladies are the ones organising the material and content production, and also making the posting schedules for all digital channels used. VikingGenetics is using multiple digital channels e.g. Facebook, Instagram, Twitter, YouTube.

In the below picture Johanna (left), Tanja (behind right) and Uliana (front right) are having an afternoon meeting at our Assentoft (DK) offices about transferring the news from VikingNews Magazine to social media postings.

Tanja Damsgaard Ask - Marketing Assistant

"I have worked for VikingGenetics for 12 years and I still love my job. Over the years, my job has changed a lot and that is why it is still interesting. I have good colleagues and we have fun every day at work. My tasks include mainly the production of our magazine “VikingNews”, posting planning for social media, video editing and a bit coordination in connection with shows."

Johanna Vuori - Digital Marketer

"I joined VikingGenetics only in May this year so I'm quite new to this business. My background is not with dairy farming or cattle breeding at all so there's a lot to learn about this industry! I have an MBA in marketing and most of my previous jobs have involved around digital marketing and using social media as a marketing channel. My current tasks include being the webmaster, planning and executing the social media marketing and designing our marketing campaigns with the rest of our team. I'm very excited to be part of the VikingGenetics family - it truly is a great place to work."

Uliana Kovaleva Langeland - International Marketer

"It has been a bit more than one year that I have worked for VikingGenetics and I enjoy it a lot. I like that our company is very dynamic, and we have a lot of opportunities to learn new things every day and develop our skills. I am originally from Russia but I have lived in Denmark for the last 5 years. I also spent a few years in Taiwan working with marketing. My key tasks are preparing marketing materials, helping us understand different markets and our competition, working on our marketing and branding strategy."

Wednesday, 22 March 2017

First VikingGenetics flush contract in Norway

For the first time ever, VikingGenetics has recently entered a flush contract on a Holstein heifer in Norway. The heifer first came to Norway as an embryo from a Danish herd. This Danish herd has now entered an embryo contract with the purpose to buy some of the embryos from this flush. The heifer is now 7 months old and will be flushed in the autumn. She is the highest ranking heifer in Norway with NTM +33 (pedigree Abel x Balisto).

This herd is owned by Arild and Hanne Hellend. They are very focused on breeding and are passionate about their Holstein cows – and happy about having a heifer at this high level.

In general, the interest in genomic test on females is growing in Norway and there are already a number of Holstein heifers ranking high on NTM. The best are on the same level as the best Holstein heifers in VikingGenetics’ three home countries.

Learn more about genomic test of females as a management tool in the latest issue of our magazine VikingNews page 15.

Wednesday, 1 March 2017

Hoof Health Matters

VikingGenetics is the pioneer when it comes to breeding for Hoof Health. Our sires are reliably evaluated for 10 different hoof diseases and the Hoof Health index reduces lameness, improves longevity, and reduces costs for the dairymen and saves pain for the cows.  

The Hoof Health index is not widely known, because the most common way to improve hoof health used to be the Feet & Legs conformation index. VikingGenetics has learnt that to improve a specific trait, you need to register the specific disease, meaning: To improve hoof health, you need to register hoof diseases. In 2003, the Nordic countries started to collect data from all hoof trimmers and in August 2011, the Hoof Health index was included in the Nordic Total Merit (NTM) Index, being the first time in history that hoof health was included in an overall breeding goal. 

Based on this unique information, our index is capable of describing the bull’s daughters’ genetic ability to resist hoof diseases, including breeding values for seven sub-traits: 

  • Sole Ulcer
  • Sole Hemorrhage
  • Heel Horn Erosion
  • Digital Dermatitis + Interdigital Dermatitis
  • Verrucose Dermatitis + Interdigital Hyperplasia
  • Double sole + White line separation
  • Cork screw hoof

The source of data is collected from electronic devices by hoof trimmers, and they classify each individual hoof for 10 different disorders where Digital Dermatitis is one of them. 
Digital Dermatitis - Also known as Hairy Foot Wart, is one of the hoof diseases causing most hassle in a herd. “It is a painful disease that not only makes cows suffer, but causes a loss in the production and a negative impact on fertility”, Sara Wiklert Petersson, Head of Sales at VikingGenetics, describes. 

We have reliable data to calculate and offer a breeding value that not only prevents hoof diseases, but also has a high correlation with longevity. “Hoof Health is one of the traits a dairyman can take into account when breeding healthy cows and really see the genetic 
progress”, Wiklert adds. 

One more advantage when selecting for better Hoof Health is that the Nordic bulls don’t show a genetic decline in hoof health despite high production, which means that the dairy producers can increase yield at the same time as they get better hoof health in their herds. 

For more information on our Hoof Health Index, visit

Thursday, 16 February 2017

Colanta Coop to Improve Quality of Milk Making VikingGenetics' Bulls Their Natural Choice.

Colanta began its breeding program in 1980. Currently, Colanta is the third biggest cattle genetics company in Colombia and provides artificial insemination services, embryo transfer, and molecular diagnosis, among others.

Since 2000, Colanta radically changed its breeding objectives due to the low performance of the cheese. They wanted to make the transition from milk producers to dairy producers. At that time they used predominantly  bulls from United States (US), but the percentage of protein was not satisfactory. Facing this challenge, they started to work more often with VikingGenetics and that is something they want to continue with to increase the quality of milk even more.

After a visit to VikingGenetics in Denmark and herd visits in Denmark and Sweden in June 2016, the AI-program coordinator of Colanta, Juan Fernando Vásquez Cano, states that they definitely want to increase its business by working more closely with VikingGenetics.

“We have had increases in milk protein level and today we reach a modest level of protein at 3.2%.

This contrasts with the VikingHolstein cows in Sweden and Denmark that have 3.6-3.8% and there are cows with more than 4.5% protein and over 8,000 kilos of milk per lactation. We definitely have a lot of work to be done”, Vázquez Cano summarizes. Vázquez was also impressed by the dedication and focus that VikingGenetics, the dairy farmers and authori-ties give to the health level in the herd.

“We admire the attention and concern of the government and dairy farmers regarding the cow’s health. We are impressed of the somatic cell counts and genetic selection for udder health, in which VikingGenetics is pioneer, as well as the strict registration protocols of the hoof trimmers,” he states.

He also emphasizes the important role the control in the use of drugs as well as the focus in health played to declare the Nordic countries free from diseases that still concern the Co-lombian farmers, such as the Bovine Virus Diarrhea (BVD) and the Infectious Bovine Rhi-notracheitis (IBR).  “We still  have a lot work to do in this”, he says.

Colanta synonym for success
Colanta is a farmer’s cooperative with approximately 5,000 members. The cooperative takes care of a great part of the value chain. They also deliver semen and a growing part of this is from VikingGenetics.

They have technicians, a dairy and a slaughterhouse as well as chain of grocery stores pro-moting their products. Their products are available in most grocery shops and supermarkets and in addition, they have farmer shops where they sell everything from horse saddles to fertilizers.

There is also a restaurant chain where their aim is to sell food of high quality at an affordable price. Colanta also has a bank targeting cheap loans to their members. The company has a subsidized agreement with the local government to provide a free milk or yogurt product every day to every school-kid at all the schools in the Medellin area.
Colanta is the largest dairy producer in Colombia with a 15% market-share.

Last October, VikingGenetics CEO Rex A. Clausager and the Export Manager for Latin America, Suvi Johansson visited Colanta. The plant they visited, produced milk, yogurts, milk powder and cheese “All living up to very high quality standards. I feel proud that we are working together with this forward-looking farmers’ cooperative in Colombia.” Clausager states.

Facts of Colombia
Colombia has a cattle population of 22.6 million animals.

About Colanta
Colanta is a cooperative that was created in 1964 by 60 farmers. As the time went by, the cooperative became bigger and stronger and an important distributor of VikingGenetics in Latin America.

Today, Colanta is the leading dairy company in Colombia, able to produce 2.5 million liters/milk per day which is about 16% of the national production.

Export Manager Suvi Johansson and CEO Rex A. Clausager visiting the Colanta dairy.

Suvi Johansson, Export Manager for Latin America, VikingGenetics; Juan Manuel Cerón, Chief of Technical Assistance, Colanta; Sara Wiklert Petersson, Head of Sales, VikingGenetics; Juan Vásquez, AI program coordinator of Colanta; and Rex A. Clausager, CEO of VikingGenetics. Colanta staff came to Denmark know more about VikingGenetics.

Juan Vásquez, AI program coordinator of Colanta, during his visit to Danish and Swedish herds in June 2016.

Monday, 13 February 2017

Torpet Farm - reaching goals with a new generation

As a child, Gustav Kämpe never thought he was going to be a farmer. He grew up sur-rounded by cows because his parents were dairy farmers, but seeing them work on the farm was not attractive to him. “I never wanted to do the hard work!” he admits and laughs.

Gustav Kämpe came back to Torpet Farm after more than ten years; it was a long journey, it took many years before he decided to be a dairy farmer, but when he made up his mind, he did it big.

Kämpe’s way back to manage the dairy family business is influenced by his university title as an environmental engineer, as well as by a job in one of the large agricultural companies in Sweden, and also by his wife, who loves farming life.

All these things together were crucial to bringing him back to the place he grew up. This time, he was eager to develop a new and progressive way of management. “I found a new view of how to be a farmer; it came from another perspective”, Kämpe says while mentioning that VikingGenetics is an important part of this new era at Torpet Farm.

He and his wife moved into the property eight years ago. The couple started a company to-gether with Gustav’s father, Kurt Kämpe, to manage the farm. Last summer, they bought the farm; And in one year, they have increased the number of cows from 100 to 200 and built a new barn with three milking robots.

“One of the goals for me and Sofia was to take care of the farm. We wanted to develop it. This has been the goal for the last eight years, and now we are here”, he adds.

A clear, long-term breeding plan
The Torpet farm is located in a flat and open property of 200 hectares land and 60 hectares of natural grass. The property is close to the water and surrounded by large trees.
The Kämpes have a long-term breeding plan that is al- ready positioning them on the map of progressive farms in Sweden.

The Torpet farm has a mixed herd, 60% VikingRed and 40% Holstein; production is 11,100 Energy Corrected Milk (ECM); putting them above the average in Sweden that is 10,452 kg ECM for Holsteins and 9,749 kg ECM for VikingRed.

The genetics from VikingGenetics are behind these exciting numbers; Gustav Kämpe has inseminated the females in the herd with X-Vik to increase the number of cows getting heifers by their own.

When selecting genetics for the next generation, Kämpe says they select traits such as yield and udder traits suitable for robots “We look very carefully at the NTM; this is the way you do a long-term breeding plan”, he states.

He also has a profitable plan for heifers that he is not going to use as mothers for the next generation of milking cows. He explains that since the price of meat is quite high, he insemi-nates them with beef.

Facts of the Torpet Farm
• Milk production: 11,100 kg ECM
• Protein: 3.6%
• Fat: 4.3%
• Three  milking robots
• Two  employees  and  one trainee
• 180 milking cows and goal is to increase to 200

Gustav Kämpe looks carefully at NTM "because this is the best way you do a longrerm breeding plan", he says.

The Torpet farm is located in a flat, open and large property - 200 hectares land and 60 hectares of natural grass.

The Torpet farm has a mixed herd, 60% VikingRed and 40% Holstein.

Friday, 10 February 2017

Improved hoof health - increased profit

By Lea Foustad Harbo, VikingDanmark
Hoof disorders in dairy cattle cause lameness and a lot of pain and leads to large loss in production and early involuntary culling of cows. Lameness is a symptom of a very painful condition and an important welfare problem in modern dairy production.
Nursing, environment and feeding play a central role in the occurrence of hoof disorders, but also genetics are important. Modern high-producing dairy cows have a high risk of hoof disorders – also in good environment.
The most effective way to increase the resistance against hoof disorder through breeding in long term is by using hoof health as a breeding goal. By including hoof health in the Nordic Total Merit Index (NTM), VikingGenetics was the first Artificial Insemination (AI) company in the  world with hoof health in their breeding goal.
The fact that genetic progress in hoof health is possible is mainly due to the access to the world’s largest database for hoof health. Hoof trimmers in Sweden, Denmark and Finland register the data and today we have more than 2 mill. registrations in the database.
In the hoof health index, there are registrations from cows in lactation 1-3. Some disorders have been categorized because they are symptoms of the same or almost the same disorder:
Infectious or hygiene related (digital dermatitis, skin proliferation and heel horn erosion)
Laminitis related disorders (sole haemorrhages, white line dis- ease and sole ulcer) Mal-formation hoofs (cork screw hoof)
Sole ulcer has the highest weight in the hoof health  index  since  this  is the disorder with the highest economic loss and a very painful  disorder for the  cow.

Differences between bulls
VH Clark, one of our proven bulls with NTM +27 has a hoof health in-dex of 128 and for digital dermatitis specifically, he has 143. That means that  VH  Clark  actually  lowers  the risk of getting the disease by 50% on his daughters. This is worth taking into consideration  when selecting bulls to use in the herd.

Hoof health has a strong correlation with longevity. 

Monday, 6 February 2017

Nordic health traits suitable for organic farming

Märene farm in Sweden is about to take a big step in its history, to become an organic dairy farm. Märene has already, long time ago, decided to breed for healthy cows, which makes the step easier.

By Verónica Löfgren, VikingGenetics

“From the beginning, farming was in my blood. I always wanted to be a farmer”, Claes Johansson the fourth-generation owner of the Märene farm says surrounded by his working-team around the meeting table.
The Märene Farm in Skara in Sweden is a pure Holstein herd and it’s a place full of life, projects, dreams, and com- promises.
“The coffee meetings are important. Everyone is here and we talk a lot about our goals; we discuss, what do you want? How would you like to have it? And then, we set goals, and you know what to achieve” Claes’ wife, Amanda Jansson, explains.
The next big project they are focused of, is to become an organic farm by taking advantage of the “green” cows as Claes Johansson refers to his VikingHolstein herd. “We have always been a Viking farm. Viking has done a good job all the time, and we like the VikingHolstein because they are healthy”, he states.
Healthy cows with high production along with an increased demand for organic products are keeping the team motivated to make Märene a green farm. “If you have these good-looking, healthy cows producing much on pasture in your herd, then you have gained a lot when you talk to consumers”, Johansson states.
The breeding goal in his farm is efficiency, and the strategy is designed to the smallest detail. The manager, Jakob Nielsen, explains that they make the genomic test on every single heifer when they are born, and 10% of those with the lowest results are sent to slaughter in order to keep a high NTM (Nordic Total Merit) herd level.
They also use X-Vik on their best females to guarantee that they will have heifers from them. “We want a cow that milks 11-12,000 kg – not only 9,000 kg per year. Although this is a good cow, we don’t want to have daughters from her; instead we inseminate with beef”, he    explains.
With 10% of the lowest NTM heifers going to slaughter and 10% inseminated with beef, they can guarantee a healthy and high-producting herd.

Health in focus
With 11,543 kg ECM (Energy Corrected Milk) per year in production average, the Märene farm is producing above the average in Sweden which is 10,452 kg ECM on Holstein. “I think we have the milk so we can look at other things and of course health is the most important”, Nielsen says. "We are looking at individual needs when planning the breeding”, Nielsen adds.

Facts of the Farm
Märene Farm is located in Skara, Sweden.
  Total  cows: 220
  Production:  11,543  kg ECM
  • Fat: 4.3%

  Protein: 3.6%